Strategic marketing Case analysis Essay Example | Topics and Well Written Essays - 2000 words

Strategic marketing Case analysis - Essay Example In fact, the brand value of Haagen-Dazs has become the top-ranked ice cream all over the world. Another strong point of Haagen-Dazs is its decision to penetrate the global countries particularly in Japan, the United States, Canada, London, France, Germany, Holland, Belgium, Sweden, Taiwan, and South Korea. Reaching out for the global market contributes to a bigger global share for Haagen-Dazs. A good marketing strategy was used by the company in terms of their decision to penetrate the five-star hotels and high-class restaurants. The said marketing promotion by giving the customers who purchase at least a 500ml tub of Haagen-Dazs ice cream products would receive a free voucher which entitles them for a discounted meal for two among the participating restaurants. This strategy was effective in encourage the spread of word-of-mouth which creates a brand awareness Lastly, the company uses a massive marketing distribution such as the retail stores, supermarket chains, delicatessen, cinemas, convenience stores, bakeries up to video stores, etc. Considering the good quality product, store outlets were carefully chosen by the marketers. Unlike in other multi-national companies that manufacture ice-cream products, Haagen-Dazs is focused only in producing luxury ice-cream. This makes Haagen-Dazs lose some market shares who prefers product that ranges between economy to standard quality ice-cream. When other competitors started to follow the foot-step of Haagen-Dazs in terms of producing an extra luxury ice cream at a much lower price, Haagen-Dazs was no where to go but to shred of some of their market shares with the competitors. The only way for Haagen-Dazs to be able to win back its market share is by producing a much better quality ice cream at the same price or produce a lower quality ice cream at a much lower price. I believe that the strongest quality that Haagen-Dazs was able to create is

Project Learning Plan Essay Example | Topics and Well Written Essays - 5250 words

Project Learning Plan - Essay Example Additionally, the decisive factor gained from my own personal and professional experiences are by establishing parameters and determination to learn initiatives within those boundaries at being the most effective as a professional in my career. Furthermore, my Master of Professional Studies will be based on my studies that I achieved throughout my career along with my reflections from those experiences. â€Å"With these skills† I am able to relate to projects that are endeavoured to undertake in my business as a Safety Professional with Qld/NT BCM Boral Ltd. The Company operates as a Global and National Construction and Materials company. I am responsible for ensuring that all Queensland sites include the effective safe management and support mechanisms in regard to safety of employees throughout the organisation. My role increasingly places me as an internal leader with my peers. By providing the use of effective interpersonal skills in the provision of leadership, advice and support, I maintain the standards of the principles in performance and standards that I have established as a role model within the safety team. In order to continue my inclinations to succeed, I must essentially set my own conclusions of focus settings within my organisation and externally. Additionally, I must continue to be adaptable in all situations of this position and everyday life experiences. Therefore, by employing and utilising my strategies of project management within the Company and researching the best practices outside the industry, my planned learning methodology will align with the Company’s business objectives and be an active role model of the team. In my Professional Masters, I will be directing my studies into all aspects of my Company: 1) Researching methods and techniques, while drawing on comparisons within the industry; 2) Utilising frameworks and structured approaches to solving project orientated areas; 3) Develop and implement the best practices and procedures within the industry; 4) Work towards managing risks of my organisation to function effectively with these projects. Furthermore, my Professional Masters studies will forward my professional standings within the industry and grading as a Fellow of the Safety Institute of Australia as a proven leader in my profession. In summary, of my Masters, the remaining subjects to finalise this qualification include: WBL 8000: Learning Plan: 1 Unit WBL 8020: OHS Safety Management System National Implementation Project – two Units (submitted). I am currently self-sponsoring my degree in my Masters. However, early indications that these projects have the full support of the Company in regard to time and resources for project completion are assured. Moreover, my mentor in the company has considerable expertise learning in all aspects of my projects, which will greatly expand my existing knowledge to his standard. As I extend my journey, my University lecturer will lead me thro ugh the system by having extensive